Satire on New Media

I have noticed another new trend in this years election in reaction to New Media. Shows like SNL, Daily Show, and the Cobert Report have begun to do satirical comedy bits on the New Media of this election. On SNL last week you saw a skit making fun of the You Tube originated Obama Girl. The Daily Show has made jokes of the major networks having Facebook, and blog reporters. So does this point to a more legitimize New Media and its role in elections? When the comedy pundits of the world make fun of the impact of Facebook and YouTube do they become more of a force to be dealt with. I don't know the answer to this question its just an observation.